How did Cristiano Ronaldo make his money?

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Other topics: Cristiano Ronaldo, Football
Short answer:

Ronaldo is the world's highest-paid athlete. He earns money through the following:

  • Salary from the football club and winning prizes.
  • Advertising and endorsements.
  • Business partnerships like with the Pestana Hotel.
  • Variety of investments, including restaurant chains.

Cristiano Ronaldo, one of the world's greatest soccer players, earns money through his Juventus Turin and big-label advertising contracts.

Cristiano Ronaldo, 2014
Cristiano Ronaldo, 2014 CC BY: Wikimedia

Ronaldo has an estimated net worth of 500 million euros. He earns more than Lionel Messi, making 90 million euros annually on average. Only ex-footballer David Beckham has surpassed Ronaldo's fortune. [1]

The significant portion of Cristiano Ronaldo's income comes from advertising deals and endorsements[edit]

A Caribbean company that makes mailboxes has given the star a lot of money for advertising. This saved taxes again, of course. Toyota paid Cristiano Ronaldo 1,9 million euros to advertise their cars. The car company was allowed to use Ronaldo's pictures in ads for 13 months in 2013, but only in the Middle East, Algeria, Morocco, and Afghanistan.

China also advertised with Cristiano Ronaldo to promote tourism. Honda also had a contract with him. Ronaldo got 2 million euros for this year-long contract.

A world-famous soccer player like Ronaldo is also an attractive option as a brand ambassador to many companies. This means that advertising contracts bring in a lot of money.

He was the face of ads for Nike, Armani, Clear, TAG Heuer, Samsung, Herbalife, KFC, Castrol, and many other brands. The CR7 logo is always on the new soccer shoes that Nike makes. Cristiano gets 5% of the money made when the shoes are sold. The sports company also pays him a fixed salary of 1.6 million euros annually.

For a five-year advertising deal, Herbalife, a big food company in the United States, pays Cristiano Ronaldo €15,1 million. This kind of advertising income fills the superstar's bank account.[2]

Ronaldo earns from ownership of 50% share of Pestana CR7 Hotels[edit]

Ronaldo and the Pestana Hotel Group started their "Pestana CR7 Hotels" chain so that the money could be spread out among different businesses and invested wisely.

In the summer of 2016, the first CR7 hotel opened in Ronaldo's hometown of Madeira, followed quickly by the Lisbon hotel. In 2020, there will be three more hotels in New York, Madrid, and Marrakesh.

Also, in 2021, a second hotel will open on the Rive Gauche in Paris. The building will cost about 60 million euros to build. Half of that will come from the superstar, and the other half will come from Pestana.[3]

Cristiano Ronaldo owns a hair transplant clinic[edit]

On 18 March 2019, a beauty clinic for hair transplantation was opened in Madrid with the name "Insparya Hair Medical Clinic." Cristiano is said to have a 50% stake in the company Insparya Group. He has already invested one million euros, which is to be increased by another 25 million euros in the next 4 years.

Ronaldo's girlfriend, Georgina Rodriguez, will get a position as a managing director. One hundred fifty employees are employed on 2,500 square meters and are supposed to perform 18 hair transplants daily, starting from 4,000 euros.[4]

Cristiano has regular earnings from other investments made by him[edit]

Ronaldo has also put money into the Tatel restaurant chain, where he had been a regular patron.

The company currently runs restaurants in Madrid, Miami, and Ibiza. In a short time, they will also open up in Los Angeles and Mexico.[5]

Cristiano Ronaldo earns money from salary and winning football championships[edit]

Ronaldo paved the way to victory in the English Championship (2007, 2008, 2009), English Cup (2004), League Cup (2006, 2009), Supercup (2007, 2008), and Champions League (2008) with FIFA Club World Cup triumph. In 2008, he won the World Soccer Player of the Year and "Ballon d'Or" awards. Cristiano Ronaldo made 7.5 million euros a year at Manchester United.

Ronaldo got 15 million, 20 million, and 21 million euros net every season when Real Madrid prematurely extended his contract from 2015 to 2018. He earned more than Zlatan Ibrahimovic and Wayne Rooney. Ronaldo trailed only Lionel Messi and Neymar in earnings.

Ronaldo earned more after joining Juventus in 2018/2019. By 2022, the Italian club paid him 31 million euros each season, surpassing players like Paulo Dybala, Miralem Pjanic, and Sami Khedira.[6]


  1. Western, Dan (2022-10-25). "Cristiano Ronaldo Net Worth". Wealthy Gorilla. Retrieved 2022-11-03.
  2. Thompson, By Harry; Updated (2022-02-18). "Cristiano Ronaldo's eye-watering finances including whopping Man U weekly salary". mirror. Retrieved 2022-11-03.
  3. Kharpal, Geoff Cutmore,Nyshka Chandran,Arjun (2015-12-18). "Soccer star Cristiano Ronaldo turns hotelier". CNBC. Retrieved 2022-11-03.
  4. "The footballers who've had a Cristiano Ronaldo hair transplant". Diario AS. 2019-03-20. Retrieved 2022-11-03.
  5. "Ronaldo Net Worth 2022, CR7 Salary & Endorsements - Sportskeeda". Retrieved 2022-11-03.
  6. Desk, F. T. (2022-02-06). "How much does Ronaldo earn and what is the legend's net worth?". Retrieved 2022-11-03.